How to Lead with Purpose
The 6 C’s of a Connected Leader
Dan Pontefract, TELUS's Chief Envisioner, introduces the Collaborative Leader Action Model (CLAM), which emphasizes emotional and transformational connections in leadership, guiding leaders through a structured process of connection, evaluation, communication, execution, confirmation, and celebration of outcomes.
Find Your Sweet Spot – A Guide for Individuals and Organizations
To foster engagement and prevent disillusionment, employees and organizations must align personal and organizational purposes, creating a "sweet spot" that benefits customers, employees, and the overall organization while prioritizing ethical practices and shared values.
Recognize the Positive Effects and Inhibitors of Purpose Alignment
Dan Pontefract highlights the benefits of a sense of purpose for individuals and organizations, emphasizing that alignment with personal purpose can reduce disease risk, enhance business outcomes, and warning against leadership practices that prioritize profit over purpose, leading to employee disengagement.
Improve Employee Engagement, a Case Study of TELUS
In response to low employee engagement, TELUS, led by Chief Envisioner Dan Pontefract, transformed its culture to prioritize transparency and collaboration, resulting in a remarkable increase in engagement scores from 53% to 87%, over 300% shareholder return, and a significant rise in job applications.
Meet Dan Pontefract, “Chief Envisioner” at TELUS, a $12 billion communications firm with one of the highest employee engagement rates in the industry. At TELUS, good leadership is a core part of company culture, distributed throughout the organization. In this masterclass, Pontefract explores why and how to engage your talent with a sense of common purpose, and he empowers the individual to take the lead in finding purpose in her work. He also introduces you to his Collaborative Leader Action Model. It’s a 6-step process for humane and connected leadership on any project, and it begins, appropriately enough, with human connection. Click the following links to download discussion guides for Individual Contributors, Team Managers, and Senior Leaders.
Learning Objectives
- Connect personal, role-based, and organizational purposes.
- Practice purpose driven-leadership.
- Identify the inhibitors that are preventing you from achieving your purpose.
- Promote collaborative thinking.