Think Like an Entrepreneur
Look Outside the Major Markets
Entrepreneurs can thrive outside major financial hubs by establishing local roots, leveraging modern global connections, and forming partnerships with local businesses to expand into new markets while fostering community and trust.
How to Win in a Way You Can Be Proud Of
In her video lesson, entrepreneur Nathalie Molina Niño emphasizes that true success in business involves defining organizational culture and values, highlighting that winning isn't solely about profit but also about fostering positive relationships and a supportive work environment.
Plan Ahead for Success (Not Just Failure)
The "fail fast" mantra, while popular among entrepreneurs, can lead to unpreparedness for success, as it often distracts from planning for positive outcomes and neglects the realities faced by those without safety nets, emphasizing the need for strategic preparation for both failure and success.
How to Get Scrappy to Get Your Business Off the Ground
Entrepreneur Nathalie Molina Niño emphasizes that organizations can compensate individuals creatively beyond monetary payments, such as partnering with universities for housing support or building alternative funding programs, encouraging a smarter approach to value provision.
Make Better Connections
Psychologists refer to "mirroring," the subconscious imitation of gestures and speech, as a way to foster connections and collaboration, and entrepreneur Nathalie Molina Niño emphasizes its importance in adapting communication styles to enhance relationships and ensure mutual understanding.
Punch Above Your Weight Class with the Power Compliment
Entrepreneur Nathalie Molina Niño introduces the "power compliment" technique, which helps individuals navigate relationships with influential figures by shifting the power dynamic and establishing mutual respect through thoughtful compliments that highlight one's expertise.
Big things can still happen in big cities. But author Nathalie Molina Niño says you can also grow your business by seeking out underserved markets in smaller locales. And you can improve your organization from within by adopting an entrepreneur’s scrappy approach to locating low-cost resources and forging partnerships that position you to succeed at scale.
Learning Objectives
- Define the organizational culture you want to experience.
- Identify underserved markets and low-cost options for pursuing growth.
- Plan for best- and worst-case scenarios.
- Adapt your communication style.
- Establish a level playing field with your audience.