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AI’s like the ultimate collaborator and I think a lot of times people, they think about AI and it’s just like, “Oh, you’re just pressing the button and this thing just pops out.” And, it can be that, but for creatives and the AI, in my opinion, that really resonates with people, is the AI that has a human element. So it’s more you have your creative ideas and now you’re using AI to help you bring these ideas to life.
Define your end goal
Whenever you start working with AI, you want to know your end goal. You want to be very purposeful in what you’re trying to create or what you’re trying to, what type of output you want. I always tell people to work backwards, because you want to see the end goal before you start working on a project. You want to know what it is you’re trying to build. So whether I’m making a song or an image or just messing around with ChatGPT, I know the purpose of why I’m there. So if I’m making a song, like, I’m like, “Okay, this is going to be a Motown song with this type of BPM.” I know the feeling that I want. I know, you know, the type of lyrics, the chorus. So, that’s my starting point. I can kind of see that in my mind and then I work from there. But if you don’t really have a purpose, if you don’t really have an end goal in mind, then you just kind of get what you get. You’re more likely to hit your mark if you know what you’re aiming for.
A great starting point is to ask yourself the 5 Ws. Who? Who’s the intended audience for this output? What? What am I trying to achieve? When? When can we achieve this goal? When do I need this deliverable delivered? Where, where is this final product going to live? Why, why am I doing this? Why do I want this particular output?
Set parameters
To me, one of the best things about AI is actually putting parameters around it. That can be in the form of adopting personas, it could be in the form of giving it a specific style reference that you would like. For instance, if you’re using ChatGPT and you need to write some literature, you could say, “Adopt the persona of William Shakespeare,” and then it’ll start writing like William Shakespeare.
Whenever you’re generating texts, again start with the five whys. Always knowing who, your intended audience is. That helps out a lot, you know, because if I’m saying I want to write a book, writing a children’s book is way different than writing a horror novel. The large language model can do both, but you need to be specific in who it is that you want to create for. If I’m making AI film, I’ll put maybe like the different type of cameras that I would like to use, starting with like a cinematic shot. These are all things that, you know, is very critical, like, in starting out and using these tools.
Iterate
Iterating is probably one of my favorite parts of dealing with AI and it’s because, like, you want to get as much data points as possible. So I call myself the iteration king. Like, I iterate and iterate and iterate as much as possible, especially when I’m generating images or music. Because man, it’s just sometimes that you iterate one more time and that’s the hit. Get comfortable iterating. Don’t take the first pass that comes out, do it a couple times, and then do it again. As I’m iterating, I move things around, I adjust the prompts, I’ll take away things from the prompts, I’ll add things. Like, if I’m making songs, I want to generate at least twenty different versions of this song, so that way I can make sure I pick the best one. It’s just really more so just about the law of averages. You know, if you generate ten things, probably one of them is going to be good. You know, if I generate a hundred, there’s a good possibility that ten are going to be good. So, I try to just generate as much as possible because it just increased my odds of coming across something really amazing.