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Business Applications
Have you ever wanted to write a book, newsletter, create a business plan, pitch deck? You can do all that with these large language models, which is like super exciting. Because now you have a collaborator, you have an editor, you have a mentor, you have an assistant, all at your disposal in one app. For a business, this is a great time because like you could just save so much money in your marketing, your advertising, just by using these tools.
You can work with a large language model, ChatGPT, and be like, okay, well, “We want to scale our business to a certain number next year. Like, what is it that we actually need to do that? Who do we need to hire? What people do we need on our team?” If you do have to hire these people, you can use the large language model to be like, okay, “I want to hire a PR firm to help me market my company. Give me a list of questions to ask them, so I can vet and make sure I hire the right candidate.” And then they fill out the answers and then have ChatGPT assess their answers to see if this aligns with your company’s culture and goals.
Three Key Steps
There’s so many ways that you can use it, you know, but again, it’s just being creative, asking questions, understanding where and what you actually need, and then you use these large language models to help you facilitate that. So when I’m generating text, I go to ChatGPT. That’s my favorite large language model. And then I’m going, again, just being very purposeful, figuring out, like, what it is that I want to create. So if I’m making a book, I need to figure out, like, okay, what’s the genre? What’s the title? What is this book about? Who is this book for? Knowing the style and the tone, you might want a conversational tone. You might want an authority-type tone.
So, I would go in, I would start with, like, a persona, like, stepping into a character. You become this character and now you know how to create this thing from this character. Adopt that persona and then you create from that. If I’m generating a romantic love story or a love novel, then I would say, “Adopt the persona of an expert romantic novel writer.” If it’s a business plan, okay, I want a billion-dollar media company. “Adopt the persona of a media mogul that creates billion-dollar companies.” Once you create this thing, if it’s a business plan, you make that, and then you look at it, and then you ask questions from there, or create additional prompts once you see what the output was.
I’ll iterate and iterate and just keep running a thing until I’m tired of running it, until I get the thing that I want, essentially. Okay, this is good, I don’t like this, I don’t like that. Then you go in there, you tell it. Maybe it’s a situation where the output isn’t exactly the way you want it or this isn’t the revenue goal that you wanted or it’s too wordy. You know, a lot of times, you know, I’ll say like, “Make this more concise.” Or, “Dumb this down so, like, a fourth grader could read it.” Or, say you’re trying to get funding, “Make this attractive to venture capitalists so they will want to invest in this business.” All those types of things you can kind of prompt and it’ll give you a much better output versus just saying, “Make me a business plan.”