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Business Applications
AI video is groundbreaking, and you need to be using it because we are visual creatures. Learning how to use these AI video tools to create the things that you imagine, I think is critical. The things that you’re able to animate and create now would have cost thousands, you know, a couple years ago. And now you can make a whole short film off your phone, off your laptop. Something that would have took you weeks, months, years to make. You can do this in days. For businesses, for filmmakers, for content creators. You can make anything that you kind of desire.
I think one of the cool things about these AI video generation tools, is just, again, it saves you a lot of money. So, you’re able to test an idea out. You’re maybe a business that’s bootstrapping, and you have a product that you want to sell, you can create your mock-ups using AI and then animate them. Coca-Cola dropped their Christmas commercial recently that was completely AI-generated. They had animals in it. It was in snow. They had AI, They had the Coca-Cola vehicles with Coca-Cola branded on the side. And you can do that for your business now. You know, whatever business that you have, you can imagine it however you want. And it could be the most expensive-looking commercial in the world, but you made it for a fraction of the cost because you decided to use these AI tools.
If you have a film that you’re working on, and you need a big budget explosion scene or, you know, any scene that would just be really hard to get in a certain location, now you can actually create that and put it in your film. Maybe this is a period piece and now you can show scenes from a certain period as B-roll footage or establishment shots. At the end of the day, you’re able to produce a thing that you want to produce at whatever budget that you have.
Four Key Steps
If I’m making an AI film, I start with an idea. Like, okay, “What is it that I want to make?” A lot of times I start with a genre. So if it’s I’m doing a horror, I’m doing a comedy, I’m doing a romantic comedy, I want to do a thriller. Say I want to make a Pixar-type animation, or I want to make something that looks more cinematic, or I want something that’s like a 2D cartoon. And then I like to go into Midjourney, and I start generating images, plot out all the images that I’ll have for the story. Now you can do text-to-video, but that’s a little bit more random. When you do image-to-video, that’s the process of taking the image, whether it be AI-generated or a real image, and you upload it to one of these video generation tools, and then tell the generation tool what type of action you want to happen.
Let’s use our bunny example. You take this bunny in South Dakota, and you’re like, okay. We have this wide shot. I want the camera to slowly pan in. I want the camera to pan to the left. I want the bunny to reach for its soda and take a sip. And then you download all those assets, and then you throw them into your favorite video editing tools, and then you edit that together. In the process of just developing your film, there are a lot of tools out there that you can use to storyboard, which is very helpful because it gives you, essentially, your road map of, like, what this project is going to look like. You’re going to generate a lot of images. So the more organized you can be throughout that process, the better. So having that storyboard, or just a plan of action or sequence of like what scene goes here and what that actually looks like will help you out to get to the finish line. Because at the end of the day, that’s what it’s about.