The end of traditional warfare.

Iraq, Iraq and Iraq.

David M. Kennedy, history professor at Stanford University, talks about the importance of lifting the bottom billion out of poverty.

War, Kennedy says, should always be the last resort.

America used to take the lead in creating a latticework of institutions.

The peculiar relationship between political and civil societies.

They’d be reasonably proud of the fact that we have maintained a large and robust civil society, but they’d be of two minds about the role the United States plays […]

To trace a common lineage, Kennedy says.

Life on this earth, David Kennedy says, is a veil of tears.

Blum, Woodward, Potter.

It’s easy to assume the past is irrelevant.

Changing the equation in the student’s favor.

Kennedy talks about injecting new issues into the debate.

We fought a very different war than every other belligerent country.

Understanding a country of 300 million.

A departure from the triumphalist account.

A people without a collective memory is a people without a collective identity.

Kennedy is a different kind of historian.

Recalling the Sputnik propaganda.

The only Catholic boy around.

The ambient noise of World War II.

DiSesa says she wanted to reach women.

DiSesa hopes that she is remembered for fighting for women in the workplace.

Packaging a product is a collaborative process, DiSesa says.

The question is, Am I a brand?

Clients spent lots of money to make sure that ads are effective.

Advertising also creates a lot of jobs.

You can’t sell somebody something they don’t want, DiSesa says.

DiSesa shares her thoughts on Facebook.

Big clients have big needs, says DiSesa.