Guest Thinkers — February 22, 2011

The most innovative ads of 2007

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The USA Today recently highlighted the best ads of 2007 – including the “Evolution” Web video from Unilever’s Dove brand and an ad for wind energy from GE’s “Ecomagination” campaign.

While both of these ads were game-changing, the USA Today opines that the best ad of the year wasn’t created by a high-profile ad agency in New York or London – it was actually a short clip for Frito-Lay Doritos that was made by an amateur video enthusiast on a budget of just $12. The ad was created for Frito-Lay’s “Make Your Own Doritos Super Bowl ad” contest last February and was viewed by millions of consumers.

[image: Frito-Lay Doritos “Crash the Super Bowl” ad and Dove Real Beauty ad]

The most surprising and impactful new stories delivered to your inbox every week, for free.

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