Skip to content

Have Fun, Follow Your Dream, and Extraordinary Success Might Just Follow

Beveridge did what he loved, followed his dream, and ended up beating the odds. Maybe his success is not such a fluke after all. 
Sign up for Big Think on Substack
The most surprising and impactful new stories delivered to your inbox every week, for free.

At first glance, Tito Beveridge, the charismatic founder of Tito’s Handmade Vodka, appears to be an unlikely success story, possibly even a complete fluke. 

In the video below, Beveridge tells Big Think he didn’t set out to build a big nationwide vodka company.  He just set out “to meet some girls, write off my bar tab, and maybe make $1,200 a month.”

So what’s the moral of this story? Beveridge did what he loved, followed his dream, and ended up beating the odds. Maybe his success is not such a fluke after all. 

Watch here:

Image courtesy of Shutterstock

Sign up for Big Think on Substack
The most surprising and impactful new stories delivered to your inbox every week, for free.
Related
A bearded man wearing glasses and a plaid shirt speaks with a microphone clipped to his collar in front of a purple background with white dots.
The Well
How Rainn Wilson discovered sacredness
The hospital where Rainn Wilson’s wife and son nearly died became his own personal holy site. There, he discovered that the sacred can exist in places we least expect it. During his talk at A Night of Awe and Wonder, he explained how the awe we feel in moments of courage and love is moral beauty — and following it might be the start of our spiritual revolution.
▸
13 min
—
with
Rainn Wilson
Up Next