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What Does a Brand Mean Today?

You need to think of what a brand is in concrete terms: Where are you influencing and who knows about you and what do they say about you?  
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We live in a world where not only companies, but also CEOs and indeed every professional in the organization has a brand, or “is in the process of building their brand,” Jennifer Brown tells Big Think.

So how do the most forward-thinking organizations deal with this dual challenge and opportunity. 

You need to think of what a brand is in concrete terms: Where are you influencing and who knows about you and what do they say about you?  

That is the key question to ask for organizations as well as CEOs and executives.  

Watch here:

Image courtesy of Shutterstock

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