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Brand Rehab

Americans love a redemption story, and Tiger Woods is likely to join a long list of brands that have come back refreshed after a stint in rehab.
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Tiger Woods is likely to join a long list of companies and individuals that have come back refreshed after a stint in rehab. Like Martha Stewart and Kobe Bryant — as well as Johnson & Johnson and Coca-Cola — the Woods brand is now set to relaunch, and has the possibility of emerging even stronger. “There is nothing Americans like more than a redemption story — particularly when the man being redeemed is supremely good at his job.”

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