Guest Thinkers — February 16, 2011

Notebook musings 6

Scott McLeod

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(Seth Godin, The Big Moo, 2005, back cover of dust jacket)

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A soldier in camouflage uniform holding a Ukrainian flag stands amid rubble, facing a damaged building.

Books

How neuroscience is rewriting the story of war

In “Warhead,” neuroscientist and national security adviser Nicholas Wright explains how the brain navigates warfare and why it is our ultimate weapon (and instrument for peace).

Black and white portrait of David Aaker, an older man in a suit and glasses, centered between artistic backgrounds of a handshake, grid, and abstract curved lines.

Business

The David Aaker interview: “Trust is vital and fragile”

The marketing guru outlines the current state of brand-building — and highlights four outstanding opportunities for the immediate future.

Starts With A Bang

The red color of Mars is mere inches deep

The surface and atmosphere is colored by ferric oxides. Beneath a very thin layer, mere millimeters deep in places, it’s not red anymore.

Abstract illustration of a figure reaching for a yellow sphere on the left, with colored overlapping circles and concentric arcs—evoking themes of physics and consciousness—set against a vibrant multicolored gradient background.

Starts With A Bang

Does physics truly have anything to say about consciousness?

Many, from neuroscientists to philosophers to anesthesiologists, have claimed to understand consciousness. Do physicists? Does anyone?

Scatter plot with dark blue data points and black dashed elliptical contours centered on the origin, with axes labeled ξ (') horizontally and vertically—similar to plots used by astronomers in studies of the smallest galaxy ever discovered.

Starts With A Bang

Astronomers just found the smallest galaxy ever

With stars, gas, and dark matter, galaxies come in a great array of sizes. This new one, Ursa Major III/UNIONS 1, is the smallest by far.

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