Guest Thinkers — February 22, 2011

The evolution of advertising

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Enjoyed this clever “evolution of advertising” image — the Don Drapers of the world are thinking about the next bottle of champagne, not about PowerPoint and Adobe Acrobat.

[image: Career Evolution]

The most surprising and impactful new stories delivered to your inbox every week, for free.

Book cover for "Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success" by Phil Gilbert, featuring “an excerpt from Phil Gilbert” text set against a purple background.

Business

How to land “the emotional why” of company change

The greatest companies navigate change at speed and make it stick at scale. Here’s how IBM started that journey in 2012.

A collage with “The Nightcrawler” text, a grayscale photo of a tractor in a field, and a blue-tinted portrait of a man in a suit, layered on blue backgrounds with chart graphics that hint at long-term investing trends.

Business

The inner game of long-term investing

Welcome to The Nightcrawler — a weekly newsletter from Eric Markowitz covering tech, innovation, and long-term thinking.

A black and white photo of a bald man with a beard, reminiscent of a Christian Toetzke interview, is centered against a colorful abstract background featuring blue, yellow, and black geometric patterns.

Business

The Christian Toetzke interview: “Work is not work: it’s my life”

The cofounder of Hyrox — one of the fastest-growing global brands in fitness — puts his snowballing success through a proper Big Think workout.

An astronaut stands proudly on the moon's surface near scientific equipment and a lunar lander, as the American flag waves in the background, symbolizing a pioneering USA nation.

Starts With A Bang

Science’s value, unlike NASA, cannot be destroyed by politics

After drastic cuts to the NIH, the FDA, the NSF, and the DOE, NASA science faces down its smallest budget ever. All of society will suffer.

The word "enough" stands boldly in black at the center, with incorrect spellings like "enugh," "enuph," "enuff," and "enuf" crossed out in red above and below, subtly highlighting the quirks of English spelling.

The Past

When enough is “enuf”: The strange and futile history of English spelling reform

In “Enough Is Enuf,” Gabe Henry traces the history of simplified spelling movements and the lessons they teach us about language.

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