Phil Gilbert

Phil Gilbert is the former General Manager of Design at IBM. His work on corporate change was featured in the documentary, The Loop, and he is the author of Irresistible Change.

A middle-aged man with glasses, light skin, and a bald head, wearing a blue checkered shirt, facing forward against a white background.

Book cover for "Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success" by Phil Gilbert, featuring “an excerpt from Phil Gilbert” text set against a purple background.

Business

How to land “the emotional why” of company change

The greatest companies navigate change at speed and make it stick at scale. Here’s how IBM started that journey in 2012.