Simon Sinek
Ethnographer and Author, “Start With Why” and “Leaders Eat Last”
Simon Sinek is an unshakable optimist who believes in a bright future and our ability to build it together. He discovered remarkable patterns in how the greatest leaders and organizations think, act, and communicate. Sinek may be best known for popularizing the concept of “Why” in his first TED Talk in 2009. It rose to become the third most-watched talk on TED.com, with over 40 million views and subtitled in 47 languages. Sinek is the author of multiple bestselling books, including Start With Why, Leaders Eat Last, Together is Better, Find Your Why, and The Infinite Game.

What’s key to successfully expanding your team? A leader who can hire smarter, not faster.
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5 min
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In the office, vulnerability is the opposite of weakness.
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4 min
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This will be music to the ears of anyone who’s ever worked in customer service. Is this old managerial adage doing companies more harm than good?
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4 min
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Visionaries know why they get out of bed each day. Do you? Ethnographer and leadership expert Simon Sinek explains how to find direction and fulfillment in your personal and professional life.
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5 min
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Why did Homo sapiens survive where other animals died off? The answer has to do with evolution.
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3 min
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After I learned my why, I literally stopped telling people what I did and only started telling them what I believed.
We live in a world in which most people go home at the end of the day feeling unfulfilled by their work.
Living your dream job has nothing to do with the specifics of the job. It has to do with the fulfillment that you get from that job.
Tony Robbins says, “most people over-estimate what they can do in a year and under-estimate what they can do in a lifetime.”
While 90 percent of American workers report feeling unfulfilled by their jobs at the end of the day, Simon Sinek has articulated a strategy for reversing that.
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2 min
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