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The Wow Factor

Gail Collins of the New York Times will support boring politicians now that those leading the national conversation are “all wow and no substance”.
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Gail Collins of the New York Times will support boring politicians now that those leading the national conversation are “all wow and no substance”. “In the middle of 2008, Hillary Clinton transformed herself from a perfectly-fine-but-slightly-boring presidential candidate to a really terrific campaigner. This all happened too late to help her candidacy. But some of us hoped that it might be the beginning of a new era. Women in politics had always had a reputation for being honest and steady and hard-working. Maybe some of the next generation would also have a wow factor. That is exactly what happened. Except the smart and steady women were not the ones who got the wow. The sensible candidates actually seemed to get more boring. Senator Kay Bailey Hutchison’s attempt to win the Republican gubernatorial nomination in Texas was one long yawn. You might have said it was the worst major campaign so far this year, if you had not seen the one where Martha Coakley tried to become the senator from Massachusetts.”

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