Vision Behind the iPod’s Birth

It’s 10 years since Apple’s original iPod shuffled on to the scene, changing the way we listen to and buy music for good. Back then not everyone shared Steve Jobs’ vision of the future: “Jobs, a Bob Dylan fan who once dated the singer’s ex, Joan Baez, insisted that people wanted to own their music, not rent it. They had collected vinyl, cassettes and CDs in the past and they would collect digital music in the future. One by one, Jobs managed to talk the big five major labels into signing up to his vision. ‘Jobs’s stock went from $8bn to $80bn,’ recalls one music executive.”