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Lew Frankfort

Lew Frankfort is Chairman Emeritus and former CEO of Coach, Inc, co-founder of investment firm Benvolio Group, and the author of Bag Man.

Photo credit: Lisa Berg

A smiling older man with a bald head and trimmed white beard, wearing a black jacket and black shirt, in front of a plain dark background.

A book cover featuring a brown purse, inspired by the iconic style of Lew Frankfort.

How one key obsession can build and drive a legacy brand

Lew Frankfort — Chairman Emeritus of Coach, Inc. — reveals the surest way for a brand to stand the test of time.