Earn the Right to Lead
Understand What It Means to “Wear the Jacket”
Leaders admired for their "it" factor, characterized by charisma and confidence, embody executive presence, which Bill McDermott calls “wearing the jacket,” emphasizing the importance of body language and accountability in leadership.
Build People Up Instead of Breaking Them Down
Research indicates that emphasizing rewards over punishments enhances performance, as highlighted by ServiceNow CEO Bill McDermott, who advocates for building cohesive teams by focusing on individual strengths and fostering a supportive environment to inspire effort and unity.
Develop and Execute a Competitive Strategy
Bill McDermott, CEO of ServiceNow, emphasizes the importance of simplicity in competitive strategies, advocating for clear communication and understanding of customer needs to enhance brand loyalty and drive innovation while reducing the complexity that can hinder profitability.
Scale Your Company’s Dream Through Storytelling
Bill McDermott, CEO of ServiceNow, emphasizes the importance of storytelling in leadership to inspire passion for the company's vision, encouraging real-time dialogue and authentic engagement with employees and stakeholders to foster a shared commitment to the company's dreams.
Sell with Passion and Empathy
Salespeople often face negative stereotypes, but Bill McDermott, CEO of ServiceNow, emphasizes that selling with passion and empathy, learned from his Xerox days, is far more effective than hard selling, advocating for a personalized approach in sales.
Build Immense Customer Loyalty
Customer loyalty is essential for competitive success, and ServiceNow CEO Bill McDermott emphasizes three best practices to achieve it: segment your marketplace, understand your competition, and treat customers with dignity and respect to build lasting goodwill.
Put Family First
In this video lesson, Bill McDermott, CEO of ServiceNow, emphasizes the importance of prioritizing personal relationships and life goals, urging viewers to reflect on how they want to be remembered and to focus on meaningful moments over work obligations.
It’s easy to take credit when everything is running smoothly, but when times get tough, only true leaders shoulder the responsibility, assume command, and proclaim, “I’ve got this!” As CEO of ServiceNow Bill McDermott notes, that level of accountability is mandatory. The right to win isn’t given; it’s earned.
Learning Objectives
- Identify the markers of executive presence and use positive reinforcement to improve performance.
- Develop and execute a competitive strategy.
- Access storytelling for effective messaging imbued with passion and empathy.
- Build immense customer loyalty.
- Better prioritize your career and life goals.