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David Ropeik

Retired Harvard Instructor, Author

David Ropeik is an award-winning broadcast journalist, a Harvard instructor, and an international consultant in risk communication and risk perception. He’s also the author of How Risky Is It, Really? Why Our Fears Don’t Always Match the Facts.

A man in a pink shirt and a pink and white tie.

Hopefully on this somber anniversary we can turn hindsight into wisdom, and realize that we have paid a terribly high price for the way fear has shaped the new normal since that terrible day.
Don’t pick on the sprouts, and don’t even pick on Organic. The danger here is the way you and I perceive and respond to risk, a subconscious decision-making process that often works well, but which sometimes can create risks all by itself.